School of Hospitality Nurtures Place-based Learning Through CSR Initiatives

Generasi Gemilang is an organisation to improve the lives of under-served children and families by increasing access to quality education. The profits from the event were channelled to this organisation.

13 freshmen-year students representing BSc (Hons) International Hospitality Management put together an elaborate event managed by student Alexa Cheah (who was appointed as the General Manager of the Event) as part of the Intermediate Restaurant Operations module, and was supervised by module lecturer, Dr Daniel Chong. It is truly a great experience for students to participate in such events, which encompasses many facets of the hospitality industry. The event was also attended by Dr Elizabeth Lee (CEO of the Sunway Education Group), Ms Melissa Ngiam (COO of Generasi Gemilang), and Prof Marcus Stephenson (Dean - School of Hospitality).

The Wonderland Charity Event took on a theme reflecting the popular Disney animation, “Alice in Wonderland”. The students dressed to the nines as Alice, the Mad Hatter, the White Rabbit, and the White Queen! The delectable meals were also included elements of the theme. Much thought was put into creating a magic wonderland. The magical event saw a total of 44 guests, with the special presence of Generasi Gemilang’s COO, Ms Melissa Ngiam.

Incorporating Corporate Social Responsibility (CSR) into learning practices are a great way for students to understand its importance. At the same time, it creates motivation amongst the students as it provides a sense of “giving back to the society”. The energy and enthusiasm of students in carrying out this event was impressive. The School of Hospitality not only focuses on classroom teaching, but also balances it out with fun learning beyond a confined setting. With an element of fun, students would be able to learn and apply the theories learnt more effectively.