Shifting towards the “new normal”, no one could deny the importance of online meeting platforms – basic knowledge on virtual platform is definitely no longer a privilege but a need. Going digital is an on-demand skill where each student must expose themselves to. Without this knowledge and experience, students could stay competitive in a fast-pace yet complex business environment.
The students from the Diploma in Hotel Management and Diploma in Events Management put together a lemon-eating competition with a cause. All proceeds from this virtual event is channelled to PUAK Payong, an NGO that focuses on children ages 18 and below and advocates for a safe space through building self-esteem, knowledge and skills for these children.
This virtual event is part of the Introduction to Events Management module where students are mentored by School of Hospitality’s academicians Ms Hairani M Nur and Ms Farah Atiqah. In this module, basic events management concepts are being introduced and students are required to plan and implement a small-scale event in a practical scenario. With the movement restrictions in place during the COVID-19 pandemic, the events industry is alive and very upbeat even on virtual platforms. This pandemic has also proven that the events industry is highly adaptable and resilient.
Ms Hairani M Nur, Senior Teaching Fellow of the School of Hospitality also mentioned, “The student’s passion towards delivering a virtual event when they have only known each other in a few weeks is commendable. They also inspired others on the value of community with their decision to contribute their proceeds to a charity organisation. The future of Malaysia and the world does not only depend on intellectuality, materialism and corporate outcomes, but it is also built on the foundation of community for the community. It is indeed uplifting to witness the making of an inspirational generation who have adapted to technology, market demands and crises situations.”