Sunway University Business School Students Solve Global Business Problems Amid COVID-19 Pandemic

The team comprises Bernice Chia Shi Le from BSc (Hons) Global Supply Chain Management, Nikolas Adiprasetya from BSc (Hons) in Accounting and Finance, Darry Lim Boon Toong from BSc (Hons) Financial Analysis and Silas Roberts from BSc (Hons) Financial Economics. They were mentored by David Chong Boon Hean, a Senior Teaching Fellow at the Department of Management of Sunway University Business School.

The HSBC/HKU Asia Pacific Business Case Competition 2020 aims to enhance the traditional strengths of teaching by moving the business case from classroom into a global competition format. It provides the participating students with the business skills and global perspectives to make valuable contributions to the global economy.


The undergraduate students from across the globe were judged by senior members of the business community based on various criteria deemed most important relating to the real business environment. Due to the Covid-19 pandemic, the regional competition was conducted online. The teams were assessed on their ability analysing key issues, evaluate feasible alternatives to the implementation and plan of actions as well as the ability in fielding the questions from the judges and their presentation skills.

This was a major international testing ground for the Sunway University students representing Malaysia for the regional competition competing with other universities from 14 Asia Pacific countries including University of Hong Kong, Peking University, Tohoku University and University of Hawaii at Manoa.

Congratulations to the team!