Learning Links with the School of Hospitality

The School of Hospitality enthusiastically joins in at this event to conduct workshops related to food and beverage (by Ms Merry Lum) and events (by Ms Farah Atiqah).

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Food and beverage is a constantly growing area in the service sector. In this workshop, Ms Merry highlighted that this area can be easily misunderstood as it usually intertwines with household practices. She further emphasised how the industry possesses unique yet aligned professional practices, which differentiates businesses from one another – this would eventually create competitive advantage for respective food and beverage business owners. At this workshop, Merry also demonstrated a fruit flambé. Flambé is an art of cooking introduced by the French by setting the fruits aflame. When the fruits were torched, the visiting high school students were thrilled and impressed! Merry also mentioned that flambé is usually served in posh restaurants. During this workshop, Merry also shared about how fine-dining differ from casual dining, from table dressing to service.

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Whereas at the Events Workshop, Ms Farah Atiqah shared about several important details regarding events sector in Malaysia. This includes a snapshot of the facts and figures regarding the current performance of the events sector in Malaysia such as the generation of tourist arrivals, gross national income and prospective targets in year 2020. She also shared about the importance of the events industry in assisting the marketing and branding of a destination. Focusing on destination marketing, Farah mentioned about how a geographical location can be marketed to attract the interest of international organisations, especially in destination-selection to host events. The participating students also worked in groups to market selected popular destinations in Malaysia to the public. Farah applauded the students and said, “The students successfully worked together to highlight the strengths of their chosen destination by providing appealing details about popular events and attractions”. In a nutshell, this workshop provided students with an outlook of the marketing component in organising events and the potential contribution of the events sector in the nation.

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The workshops conducted by the School of Hospitality are some of the efforts to engage with potential students to explore learning opportunities within the School and future career prospects. The School of Hospitality would like to thank Ms Tracy Lim and Ms Chan Wee Vian from the Marketing Department for providing the School with a platform to showcase the programmes, enabling potential students to explore and understand an academic journey with Sunway University.

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