Prior to the main live event, there is also a photo contest where individuals could submit a photo of themselves with their father along with a catchy caption. Fathers in particular communities are “traditionally” bread winners and unsung heroes of many families. In this virtual event, individuals have the opportunity to share memorable stories with about their fathers on social media. This photo contest saw over 60 participants, and polling for the best photo and caption was ongoing for a week. Winners of the event get to enjoy a Father’s Day gift set sponsored by Ice Dreams Café.
This virtual event is part of the Introduction to Events Management module where students are mentored by School of Hospitality’s academicians Ms Hairani M Nur and Ms Farah Atiqah. In this module, basic events management concepts are being introduced and students are required to plan and implement a small-scale event in a practical scenario.
In light of the COVID-19 situation, students are to innovate event ideas to “go virtual”. Although movement restrictions are enforced, the students still hoped to be able to observe this cultural event online to engage with the community. With a virtual Father’s Day event, one would be able to celebrate at the comfort of their homes.
Ms Hairani M Nur, Senior Teaching Fellow of the School of Hospitality also mentioned, “The diploma students successfully took the challenge to produce this virtual event, with no hesitation despite a short time frame and virtual event planning. This young generation demonstrated flexibility and adaptability skills, of which are significant in meeting the quality standard of this experience economy. It is also heart-warming to witness amidst the chaos and pressures of modern society the young ones gravitate towards family for life celebrations.”